The Default Directive

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Key Definitions

Defaults

Defaults are the behaviors made comparatively easy, obvious, or safe by our systems. If the default behaviors from your systems do not match your desired behaviors, the defaults will persist and your vision will fail.

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Radical Differentiation

Extraordinary results cannot be derived from ordinary systems. Radical differentiation is not a branding exercise, it is a production decision.

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Discretionary Contribution

The hidden line item in your operating model: the effort, coordination and risk employees donate beyond their role to keep ordinary commitments afloat.

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